Intro:- How to Do Email Marketing as a Blogger? Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing.
Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.
About:- Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing for bloggers can be one of the most powerful ways to promote your content. As such, building an effective strategy can grow your audience and keep them coming back for more.
How to Do Email Marketing as a Blogger? If you are reading this article that means you want to know about how to do Email Marketing as a Blogger, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide to how to do Email Marketing as a Blogger then you are at the right place. Just you have to read this article properly. In this article, I will share the proper guide on how to do Email Marketing as a Blogger. Even if you are a beginner is no worry about it. The steps below are for both Beginners & Experts.
But before beginning to start an article, there are some major points that you should know, like(FAQs)
- How do I promote my blog through Email Marketing?
- How do I get Email Subscribers on Blogger?
- How do I create an Email from Blogger?
- Can I build an Email list on Blogger?
- How do I monetize my email list?
- What is Email Blogging?
Let's Find Out. ...
1. How do I promote my blog through Email Marketing?
Email marketing for bloggers checklist
- Choose an Email marketing service provider that’s right for you.
- Create a signup form for your newsletter, and integrate it on your blog and social media pages.
- Brainstorm and create an incentive to boost signups.
- Create an ad-free double opt-in email.
2. How do I get Email Subscribers on Blogger?
How to add an email subscription function to Blogger ( Blogspot)
- From within your Blogger account, click Layout in the lefthand menu. Then click Add a Gadget. …
- Set up a feed in Feedburner. …
- Activate the feed. …
- Set up the feed link in your gadget. …
- Replace the name of the blog. …
- Save and test.
3. How do I create an Email from Blogger?
To create an email:
- Sign in to Blogger.
- In the top left, click the Down arrow.
- Click the name of a blog.
- In the main dashboard’s left menu, click Settings.
- Go to the “Email” section and click Post using email.
- In the pop-up window, select Publish email immediately or Save emails as draft posts.
4. Can I build an email list on Blogger?
In your Blogger Dashboard click on “Settings” and then “Email”. In Blog, Send Address to enter the e-mail address for your Google Group. Alternatively, you can also just manually send an e-mail to your Google Group from your normal e-mail address whenever you update your blog.
5. How do I monetize my email list?
6 Proven ways to monetize a newsletter
- Premium newsletter subscriptions. One approach to monetizing your newsletter is to offer a paid subscription that gives people access to premium content. …
- Publish sponsored content. …
- Affiliate marketing. …
- Sell your digital or physical products/services. …
- Provide ad space. …
- Sell branded merch.
6. What is email blogging?
For Ex:-
Email blogging is a combination of email marketing and blogging – duh. It’s basically an email with a strong focus on content that entertains and provides knowledge. But unlike your usual blogpost, this content is available to your subscribers only.
Let's Explore That. ...
How to do Email Marketing as a Blogger?
4 key tips to create email marketing!
Having a strategy in place may help you to keep your focus as you build your email marketing subscriber list. With the following tips, you’ll be well on your way to success!
1. Build your subscriber list
Your first step will be to build your subscriber list. Arguably, this can be the most challenging part of email marketing. Of course, if you don’t have subscribers, your amazing content will go without engagement.
To get more email subscribers, you’ll need a signup form on your website. Ideally, you want it to stand out and attract your readers’ attention with an effective call to action (CTA). You can place one on your home page, About page, or even consider using a popup. For example, take a look at where HubSpot places their subscription form:
The on-brand bright orange stands out over the other understated sections. It draws the reader’s eyes, and also provides a number of ways to subscribe to the blog. One tool that works well for capturing email leads is OptinMonster. It lets you display a variety of popups and forms to grow your email list.
2. Choose an email marketing platform that integrates with WordPress
You’ll also want to choose an email marketing platform that integrates with WordPress. With the right tool, you can create simple emails to get the job done:
HubSpot uses a simple format for its emails. Straightforward branding is at the top, and there are links to additional content. To create high-converting emails with substance over style within WordPress.
The Sendinblue Subscribe Form plugin lets you create customized subscription forms, send beautiful newsletter emails, and provides real-time insights into deliverability and performance. Installation and activation are the same as practically any other WordPress plugin, and we’d encourage you to take a look at our documentation for a guide on how to get started it.
3. Give subscribers a taste of your latest content
Now, with a subscriber list in place, you can focus on your emails. Ideally, your email content should lead back to your website in some way. This lets you boost engagement on your blog and keep your audience hooked with valuable content to boot.
Fortunately, email is already highly-accessible, especially via mobile, making it a great way to alert readers to new blog posts. However, to further entice them, you may want to give them a taste of what you’re offering. This can be the beginning of your post or an exciting excerpt, followed by a link to the full article on your website. Check out this Neil Patel email:
There’s a simple email message with several links to the latest blog post, as well as an excerpt of the first few lines. The hope is that you begin reading the article and are interested enough to continue reading. In this way, traffic to the blog will increase, as will overall engagement.
4. Add affiliate links to generate offsite revenue
Affiliate marketing is also one method you can use to monetize your blog, and it can be easily integrated into your email marketing efforts. It’s a technique to market a company’s products or services in exchange for a commission on converted sales. Usually, this is in the form of an image or link to a product page.
In addition to your blog posts, you can also include affiliate links in your emails. As long as these links are relevant to your audience, you can employ this method to generate extra revenue.
However, it’s important to be careful how you use this strategy. Too many links can come across as spammy. Furthermore, if the only thing your emails are doing (or at least seem to be doing) is plugging a product, they’re not providing the value your subscribers likely expect. This can have a negative impact on your list, and in the worst case, scenario sees readers unsubscribe to your mailouts.
Conclusion
Email marketing for bloggers not only keeps your readers up to date but also encourages return visits and gives you the flexibility to increase your revenue through affiliate links. For many bloggers, it is a vital part of their marketing strategy. Now, we have done it properly!
- If you got this article helpful leave a comment below in the comment box. I will try to help you. And Thanks for reading the Article!
Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B.Tech in CSE ( Computer Science & Engineering) From Sambhram College, Bengaluru-560097, Working Worldwide as Software(Web/App) Developer!