Intro:- How to Do Keyword Research for Blog Posts? A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.
But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share some suggestions about how and where to add keywords for SEO.
In simple words, whatever we enter in Google Search Engines at the searching time is called Keyword.
About: Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “men’s leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.
Keywords are words or phrases in the content of your web pages that match the words and phrases users are entering into search engines as closely as possible. Keywords allow you to build an SEO strategy around specific target phrases in a way that’s meaningful and measurable.
How to Do Keyword Research for Blog Posts? If you are reading this article that means you want to know how to do keyword research for blog posts, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how to do keyword research for blog posts then you are at the right place. Just you have to read this article properly. In this article, I will show you a step-by-step tutorial on how to do keyword research for blog posts. Even if you are a beginner there is no worry about it. The steps below are meant for both beginners & experts.
But before beginning to start a blog, there are some major points that you should know, like(FAQs)
- What is a keyword and example?
- What is a keyword explain?
- What are the 4 types of keywords?
- What is a keyword for SEO?
- Why do we use keywords?
- How do you research keywords for a blog?
- How do I keyword my blog?
- How do you start keyword research?
Let's Find It Out;
1. What is a keyword and example?
Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like”men’s leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.
2. What is a keyword explain?
Keywords are words or phrases in the content of your web pages that match the words and phrases users are entering into search engines as closely as possible. Keywords allow you to build an SEO strategy around specific target phrases in a way that’s meaningful and measurable.
3. What are the 4 types of keywords?
When researching to discover a user’s intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.
4. What is a keyword for SEO?
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
5. Why do we use keywords?
Keywords are important because they tell search engines about the content of your website’s page. “Keyword” is also a term that’s used to refer to the words and phrases that people enter into a search engine to find information that they’re looking for.
6. How do I research keywords for a blog?
Best Keyword Research Method = Find Under-the-Radar Terms
- Write a good, interesting post.
- Identify core keywords related to the post.
- Use Google’s Keyword Tool to find long-tail variations with search volume.
7. How do I keyword my blog?
How to Integrate Keywords in Blog Posts for Maximum SEO Value
- Get Familiar with Long-Tail Keywords.
- Use Long-Tail Keywords in Blog Post Titles.
- Place Long-Tail Keyword Variations in Subheadings.
- Optimize Blog Post Images with Keywords.
- Use Keywords in Title Tages & Meta Descriptions.
8. How do I start keyword research?
How to search for keywords
- Make a list of broad topics relevant to your business…..
- Expand each topic with a list of phrases you think your customers use…..
- Find related search terms…..
- Analyze the strength of your keywords…..
- Determine how you rank in your industry…..
- Verify search intent.
Let's Talk About That;
How To Do Keyword Research for Blog Posts?
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’II explain here. I’ll also share some suggestions about how and where to add keywords for SEO. How to Do Keyword Research for Blog Posts?
Table of Contents
- What are keywords?
- Why are keywords important?
- How to use keywords?
- How to do keyword research for blog posts?
1. What are keywords?
A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.
Let’s say you’ve got a website about watches: you sell all sorts and types of watches. You blog about what to look at when buying a watch and you share reviews about the watches you offer on your online shop. You sell digital watches so you’ve created a product category page about digital watches. Ask yourself this:
- what kind of search term do you want to be found for?
- Which words do you think people will use in search engines to find you?
- What would the search query look like?
Probably [ digital watch], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or keyphrase if it consists of multiple words. How to Do Keyword Research for Blog Posts?
We use the word “keyword” all the time; this does not mean it consists of only one word. A lot of times it consists of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.
2. Why are keywords Important?
One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital watch is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.
But Google isn’t the only reason why key phrases are important. Actually, it’s less important, because you should always focus on the user: on your visitors and potential clients. With SEO you want people to land on your website when using a certain search term or keyphrase. You need to get into the heads of your audience and use the words they use when they are searching. How to Do Keyword Research for Blog Posts?
If you use the wrong keyphrase, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the words people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keyphrase, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.
3. How to use keywords?
There used to be a time when you could add a lot of keywords to your pages and posts, do some old-fashioned keyword stuffing, and you’d rank in search engines. But a text with a lot of the same words in it is not a pleasant read. And because users find this kind of copy terrible to read, Google finds it terrible too. That’s why ranking in Google by doing keyphrase stuffing, fortunately, became hard to do. Nowadays, you’ll need to add your keyphrase in a natural way by writing focused content.
Use them in moderation
Getting the right amount of keywords on your page is a balancing act. If you don’t use your keyword enough, you will find it hard to rank for that phrase. But if you use your keyphrase too much, your page will become spammy and unreadable, and that will also make it hard to rank. You need to find that sweet spot where you’re using your keyword enough, but not excessively. Make sure you don’t stuff it into almost every sentence. In general, if your keyphrase makes up 1 or 2% of all words of your copy, then you’re not overdoing it.
Use them naturally
Aside from trying to add enough-but-too-many keywords, you need to make sure you include them in a natural way. Your keywords should be part of logical, coherent sentences that tell users something about that topic. Don’t force keyphrases into text (or headings) where they don’t make sense, or where they’re not adding any value for your readers. And, that’s not all. Make sure your keywords are all well=distributed throughout your text. Don’t put all your keywords in the first paragraph thinking you’re done with that part of the optimization. Naturally spread them throughout your page or post. How to Do Keyword Research for Blog Posts?
Where to add your keyword
As well as distributing your keyphrase throughout your text, there are some other places where you should also add your keyword. Remember, always add keywords in moderation and put readability first!
- Page title and SEO title:- You should always add your keyword in your page title. Ideally, you want to add it at the start of your title, especially if your title is long. The same goes for your SEO title or meta title.
- Subheadings:- You should add your keyword to some of your subheadings(H2 and H3), but not all. It’s just the same as with the keyphrases in your main text. Use your keyword in a heading or a couple of subheadings, depending on the length of your page or post.
- Introduction:- The introduction is the first paragraph of normal text on the page. Your introduction should get straight to the point, so Google and your readers know what you’ll be talking about. This is a great opportunity to include your key phrase!
- Image alt text:- Hopefully, your page or post includes an image related to the topic you’re writing about. Add some alt text to your images and see if you can find a natural way to include your keyword.
- Meta Description:- Your meta description is part of the text Google displays in its search results. It should contain a short description of what users can find on your page. It’s another great place to add your keyphrase, too!
- URL slug:- The slug is the second part of a URL(web address) that identifies a specific page. For instance, the URL for this post is https://thersilentboy/what-is-a-keyword/. The slug is the ‘what-is-a-keyword’ part. You should try to create clear, descriptive slugs for each page you make, and if possible you should include your keyphrase in them too.
4. How to do keyword research for blog posts?
Google, we all know about Google. Google is one of the world’s top Search Engines better than Google is no other search engines there. So, we don’t need to buy any other tools for keyword research, google itself is the best auto-suggestion tool for keyword research. I don’t think better than Google is there another keyword research tool? Because while we enter into the search engine google automatically suggests all relative keywords. And we all know better than Google no other tool can able to give the best suggestion for keywords and any other things in the world. How to Do Keyword Research for Blog Posts?
So, we don’t need to buy any other tools for keyword research google itself is the best tool for keyword research which is called also auto-suggestion keyword. As you can see above, when I enter into the Google search engine “Keyword research”, google automatically suggests all relative keywords. From there we can choose according to our requirements. Simple!!!
Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B. Tech in CSE(Computer Science & Engineering) from Sambhram College, Bengaluru-560097, Working worldwide as Software(Web/App) Developer!