Intro:- How to Use Google Ads? Online advertising with Google Ads is one of the most effective ways to reach new customers and grow your business. However, before you can get started, you’ll need to know how to use Google Ads effectively in order to maximize the return on investment from your advertising spend and avoid making mistakes.
Initial release date: 23 October 2000, Developer: Google, Basecamp
About:- How to Use Google Ads? Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Google Ads is a pay-per-click advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses use Google Ads to reach new customers and reach their sales, marketing, and revenue goals.
How to Use Google Ads? If you are reading this article that means you want to know how to use Google Ads, right? But, you don’t have any idea how or where to know. If you are looking for an easy guide on how to use Google Ads then you are at the right place. Just you have to read this article properly. In this article, I will share the proper guide on how to use Google Ads. Even if you are a beginner is no worry about it. The steps below guide are for both Beginners & Experts.
But before beginning to start an article, there are some major points that should know, like(FAQs)
- Is Google Ads free?
- How can I earn money from Google Ads?
- What do Google Ads do?
- How do I start Google Ads?
- Can I run Google Ads myself?
- How does Google Ads work?
Let's Find Out. ...
1. Is Google Ads free?
No, participation in AdSense is free of charge.
2. How can I earn money from Google Ads?
AdSense in three steps
- You make your ad spaces available.
- The highest-paying ads appear on your site.
- You get paid. You make your ad spaces available by pasting ad codes on your site, and choosing where you want the ads to appear. Advertisers bid to show in your ad spaces in a real-time auction.
3. What do Google Ads do?
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
4. How do I start Google Ads?
Instructions
- Sign in to your Google Ads account.
- On the left-side menu, click Campaigns.
- Click the plus button, then select New campaign.
- Select your advertising objective for the campaign.
- Scroll down, then choose your conversion goals and click Continue. …
- Choose your campaign type and click Continue.
5. Can I run Google Ads myself?
To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.
6. How does Google Ads work?
Although both Search and Display advertising campaigns are managed via Google Ads, the term “Google Ads” typically refers to the Search Network. Digital marketers usually refer to the Display Network by its own name. In short, Google Ads works on an auction system, where costs are not determined just by bid, but also by the quality and relevancy of ads.
For more on the Google Ads ad auction and how the Google Ads system works, check out this infographic.
Let's Come to the Point. ...
How to use Google Ads?
Video Tutorial! ( Itna Pyara Koi Kaise Hoskta Hai! )
How to use Google Ads in 7 steps
- Establish your foundation
- Set up your Google Ads account
- Identify your keywords
- Create your campaign
- Create your ads
- Report on results
- Optimize and adjust
1. Establish your foundation
First and foremost, make sure you have a firm grasp of your audience and your goals.
Goals
What are you using Google Ads for? Lead generation? E-commerce? Brand building? The campaign types you choose and the structure of your account will hinge on this. To learn more about establishing realistic goals for your Google Ads account, check out these resources:
Audience
Developing personas is essential. What do your ideal customers do? Where do they do it? When are they actively searching? On what device? To learn more about developing customer personas and defining your audience, check out these resources:
2. Set up your Google Ads Account
Setting up a Google Ads account is easy and takes just a few minutes.
You have the option of creating your account using an existing Google account, or you can create a new account specifically for use with Google Ads. Then, you’ll specify some basics for your account, such as your location and time zone. Finally, you’ll set up billing details, so Google can accurately bill you every month.
Efff. And don’t forget conversion tracking!
3. Identify your keywords
Advertisers use Google Ads by bidding on keywords that are relevant to their business so that their ads appear in relevant search results. There are many different ways to conduct PPC keyword research, and WordStream’s Free Keyword Tool is an excellent starting point.
Simply enter a search term or URL and it will generate a comprehensive list of keywords along with search volume, cost-per-click data, and competition level.
4. Create your campaign
Once your account is created and you’ve done your keyword research, it’s time to create your campaign. To create your Google Ads campaign, you’ll need to:
- Pick your campaign type
- Set your ad schedule
- Choose your location and language
- Determine your budget
- Select your bidding strategy
- Add your keywords
5. Create your ad
Writing effective Google ads is a particularly challenging task, as you have limited space to craft a compelling and persuasive message.
In general, a good Google Ads headline:
- Conveys value
- Contains the keywords you’re targeting
- Uses the language your customers use
- Elicits emotions
- Has a call to action
Furthermore, with responsive search ads being the only standard Search campaign you can create, you have to format your headlines and descriptions to be able to work in different combinations. Use these responsive search ad best practices to guide you:
You can also use this responsive search ad template to help you out:
6. Report on performance
Like any marketing strategy, Google Ads is not a set-it-and-forget-it effort. It’s important to check in on your campaigns regularly so you harness what’s working and toss out what’s not. Important PPC metrics to pay attention to are:
- Cost per click
- Click-through rate
- Conversion rate
- Cost per action( cost per conversion )
Depending on your campaign types and objectives, there may be other metrics to track as well, but those are the core ones. Not sure what constitutes “good” performance? Check out our( 🙂 ) interactive Google Ads benchmarks.
7. Optimize, test, & adjust
A perfect Google Ads campaign is never finished. The platform is always changing and so are your customers, so you should always be testing out different settings, ad copy, and offers as well as adjusting bids based on keyword performance and adding negative keywords to eliminate unqualified search queries.
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Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B.Tech in CSE ( Computer Science & Engineering ) From Sambhram College, Bengaluru-560097, Working Worldwide as Software (Web/App) Developer!