Intro:- How to Use Google Trends for Keyword Research? Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy.
Date Launched: 11 May 2006, Available in: English, Spanish, Portuguese, Chinese, French, and more. URL: trends.google.com/trends. Owner: Google!
About:- Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
How to Use Google Trends for Keyword Research? If you are reading this article that means you want to know how to use Google Trends for Keyword Research, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how to use Google Trends for Keyword Research then you are at the right place. Just you have to read this article properly. In this article, I will show a step-by-step guide on how to use Google Trends for Keyword Research. Even if you are a beginner is no worry about it. The steps below are for both Beginners & Experts.
But before beginning to start an article, there are some major points that you should know, like(FAQs)
- What is Google Trends?
- What is Google Trends used for?
- What is Google Trends in SEO?
- Is Google Trends free?
- What are the advantages of Google Trends?
Let's Find It Out. ...
1. What is Google Trends?
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. THe website uses graphs to compare the search volume of different queries over time.
2. What is Google Trends used for?
Google Trends provides access to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query), and aggregated (grouped together).
3. What is Google Trends in SEO?
Google Trends is a free tool that provides data and graphs on the popularity of specific search terms used on Google and YouTube.
4. Is Google Trends free?
An answer is a free tool from Google called Google Trends. With Google Trends, you can see what people are searching for on Google, and how those searches change over time, by season, and by geographic location so you can get relevant insights into what your customers are researching online.
5. What are the advantages of Google Trends?
Google Trends Benefits And Use Cases
- Market research.
- Product research.
- keyword research for SEO.
- Trend variations by location.
- Discover seasonality.
- Determine the stableness of a search term.
- Improve marketing and online advertising.
- Find niches for products.
Let's Talk About That. ...
How to Use Google Trends for Keyword Research - Free Keyword Research Tool!
Video Tutorial!
Table of Contents
- Find Currently Trending Topics
- Identify Seasonal Trends
- Optimize your Local SEO Strategy
- Monitor your Competitors
- Keyword Search Volume
- Keyword Popularity Phase
- Unicorn Keywords
- Google Trends Predictions
- Video SEO
1. Find Currently Trending Topics
Finding trending topics can help you plan out content, identify unique angles, and even simply stay relevant as a brand. From the Google Trends homepage, scroll down to see “Recently trending” topics across the globe:
2. Identify Seasonal Trends
The main goal of keyword research is to bring more traffic to your site by leveraging the right keywords. So, it is equally important to use the keywords in the right context at the right time to achieve better results. Let’s take hats for instance. The search volume for the term “hats” is always high because people look for hats almost every day. On the contrary, the search volume for the search term “Christmas hats” sees a high search volume only around the end of the year and then witnesses a dip. This is because “Christmas” is a seasonal term, and online users don’t widely look for Christmas hats after the event.
You can use the same strategy to identify seasonal terms for your products or services with Google Trends. This way, the tool makes way for you to create your promotional campaigns around these keywords to attract leads that translate into revenue. Additionally, if your site already has landing pages related to seasonal trends, you can quickly optimize them using keywords from Google Trends. This way, you can boost your website’s online visibility and help your customers find you quickly among similar service providers.
3. Optimize Your Local SEO Strategy
When it comes to qualified lead generation, you cannot overlook location-based online searches. Start targeting locations where you want your products or services to sell better.
4. Monitor Your Competitors
Circle back to the Google Trends compare tool to see how your brand stands up to the competition. We’ll use Netflix and Disney+ Hotstar for this example. In this case, it’s probably more useful to set the time frame back a few years to get a better overview of their respective performances. We can see that competition has remained steady over the last five years, with Netflix comfortably in the lead:
5. Keyword Search Volume
The search volume of a keyword denotes the number of times people have used a given keyword in their searches within a fixed timeframe. Given the scenario, if you can include keywords with high search volume in your content naturally, your website has more chances to gain a top search engine ranking.
Once you type a keyword on Google Trends, the tool lets you know how user interest has been for the particular search term over time. With Google trends, you can identify keywords that perform well for your niche and include them in your content without negatively impacting its flow.
6. Keyword Popularity Phase
A particular keyword does not always perform well. When one keyword sees a dip, another one comes to take the top position. Yes, you need to know long a keyword is popular in your niche to make your moves cleverly. If you decide to dodge this segment of keyword research, you’re making a big mistake that can nullify your SEO efforts just like that. As a result, you may end up not ranking for queries your potential clients are asking search engines.
I know this is not a good sign and here comes Google Trends for your rescue. As demonstrated earlier, using this tool, you can view the performance of a given keyword over the years. This way, you will be able to understand if a keyword was at the peak just for once or is building lasting user interest.
7. Unicorn Keywords
Some keywords are tricky. They might create an impression that they perform well. But they actually don’t make a big ( or small) difference when you insert them into your content. These are called unicorn keywords. Keywords with high volume but low competition, for instance, are mostly of this type. These short-lived keywords don’t prove beneficial to boost your web traffic. Make sure to filter out these keywords using Google Trends so that you can avoid using them in your content.
8. Google Trends Predictions
Apart from keeping you posted about the current trends, Google Trends also lets you look into future trends by consolidating the existing data. This feature facilitates you to identify relevant keywords and make plans in advance to boost your website traffic This way, you can always be ahead of your competitors.
9. Video SEO
Let’s start with a fact. 86% of businesses use videos to promote their products and services. This is, of course, a huge rate and you can’t miss out on a big part of your target audience. Yes, it is not an option but a necessity to optimize your videos for top-ranking keywords. Note that keywords may vary for web search and video search.
Enter a keyword on Google Trends and switch from Web Search to YouTube Search. The tool displays user queries and keywords that are trending for video searches. This way, you can optimize your video titles and descriptions with keywords for better search engine rankings.
- If you got this article helpful leave a comment below in the comment box. I will try to give you an answer. And Thanks for reading the article!
Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B.Tech in CSE (Computer Science & Engineering) From Sambhram College, Bengaluru-560097, Working Worldwide as Software (Web/App) Developer!