Intro:- How to Use the Focus Keyphrase in Yoast SEO? In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will run a check on the page’s content to see if search engines will recognize what it is about.
Founder: Joost de Valk, Founded: 2010, Initial release: 2007; 16 years ago, Stable release: 20.0/24 January 2023; 3 days ago.
About:- Yoast SEO is a search engine optimization plug-in for WordPress. This plugin has over 5 million active installations and has been downloaded more than 350 million times with over 25,000 five-star reviews on WordPress.org.
Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines, by helping you optimize your site’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning.
How to Use the Focus Keyphrase in Yoast SEO? If you are reading this article that means you want to know how to use the focus keyphrase in Yoast SEO, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how to use the focus keyphrase in Yoast SEO, then you are at the right place. Just you have to read this article properly. In this article, I will show you a step-by-step tutorial on how to use the focus keyphrase in Yoast SEO. Even if you are a beginner there is no worry about it. The steps below are meant for both beginners & experts.
But before beginning to start a blog, there are some major points that you should know, like what is SEO, What can Yoast SEO do for you & why do you need to choose a focus keyphrase? Let’s Find it Out.
1. What is SEO( Search Engine Optimization )?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
2. What can Yoast SEO do for you?
With Yoast SEO, you are now able to tell Google that your WebPage is an Article made by an Organization and other combinations like that. This is the most convenient way for search engines to retrieve that information, and at this moment, Yoast is the only product or plugin offering this information this way!
3. Why do you need to choose a focus keyphrase?
Why Do You Need To Choose a Focus Keyphrase? You need a choose a focus keyphrase for each article so it has a clear intent match Matching the content you create to meet the search intent is the main reason choosing a focus keyphrase is very important.
4. What is Yoast SEO and how does it work?
Yoast SEO helps you with your website optimization and has a focus keyword field for each post or page you produce. When you set the focus keywords for a post with Yoast SEO, the plugin evaluates the content and provides feedback on how to improve the content.
If you work in anything marketing-related, you've definitely heard of Yoast SEO, the most popular search engine optimization plugin for WordPress.
Yoast SEO’s one of the most popular plugins in the market(There’s a reason it has 5+ million active installations & has been downloaded more than 202 million times)
What is a Yoast focus keyphrase?
The focus keyphrase (it used to be “focus keyword”) is a Yoast-speak for the term or phrase that you want a page or post to rank for most on search engines. Basically, when people search for that term or phrase, you want them to find you. Unfortunately, the purpose of the focus keyphrase is often misunderstood. Let’s explore two of the most enduring mistakes marketers make when choosing a focus keyphrase.
Method 1. Selecting a focus keyphrase optimizes your SEO toward that keyphrase.
Here’s the actual truth: On a page-by-page level, Yoast is reliant on the user to pick a focus keyphrase. It does not auto-suggest a list of keyphrases that it thinks best match the content of your page or post. When you enter a focus keyphrase, Yoast does not optimize your content to rank for that term.
It judges your content based on what you entered. If I’d chosen “Yoast” as the focus keyphrase for this post, it would turn up green. (People love to get “all green” in Yoast.)
Method 2. Your focus keyphrase should be what your page or post is about.
When plugging keyphrases into Yoast, many users assume the keyphrase should be what that page or post is about. This is a very common misconception and it’s dead wrong. Your focus keyphrase is not what your post is about. It’s what your post is perfect for. Why? Because when you choose a focus keyphrase, you are basically claiming “This is the best post in the world about this.”
Say you write a blog post about the best climate for growing Valencia oranges. If you choose “oranges”(or even worse, “climate”) as your keyword, you’ve picked a very poor one; there are thousands of posts out there that discuss oranges and climates much better than yours. That applies to pretty much any subject. Whatever you write will not be the best post or page in the world about that subject. And that’s fine!!!
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Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B. Tech in CSE(Computer Science & Engineering) from Sambhram College, Bengaluru-560097, Working worldwide as Software(Web/App) Developer!