Intro:- How to Write Meta Description? A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to your website.
A meta-description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.
About:- Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.
How to Write Meta Description? If you are reading this article that means you want to know how to write a meta description, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how to write meta descriptions then you are at the right place. Just you have to read this article properly. In this article, I will show a step-by-step tutorial on how to write a meta description. Even if you are a beginner there is no worry about it. The steps below are for both beginners & experts.
But before beginning to start a blog, there are some major points that you should know, like(FAQs)
- What is a meta description example?
- What does meta description mean?
- What should a meta description include?
- What is meta description in the blog?
- Why meta description is important?
Let's Find It Out;
1. What is a meta description example?
A meta description is a promise you make to searchers. Among a sea of competing web pages, it calls out to them and says, “This is the page you’re looking for.” When you type a search query into Google–let’s use “temporary tattoos” as an example– the algorithm displays results on the search engine results page(SERP).
2. What does meta description mean?
A meta-description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.
3. What should a meta description include?
Characteristics of a good meta description
- Keep it up to 155 characters. …
- Use active voice and make it actionable. …
- Include a call-to-action. …
- Use your focus keyword. …
- Show specifications, where possible. …
- Make sure it matches the content of the page. …
- Make it unique.
4. What is meta description in the blog?
A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to your website.
5. Why meta description is important?
A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!
Let's Come to the Point;
How to write meta descriptions?
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of a good meta description and how Yoast SEO can help you with it.
Characteristics of good meta descriptions
Based on the research we did on this topic, as well as our own experience, we came up with this list of elements you need to write a good meta description:
1. Keep it up to 155 characters
The right length doesn’t really exist; it depends on the message you want to convey. You should take enough space to get the message across, but keep it short and snappy at the same time. However, if you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters, like in the example below.
Unfortunately, we can’t fully control what Google displays in the search results. Sometimes it decides to show the meta description, and sometimes it just grabs some sentences of your copy. Either way, your best bet is to keep it short. That way, if Google does decide to show the meta description you’ve written, it won’t be cut short.
2. Use active voice and make it actionable
If you consider the meta description the invitation to your page, you have to think about your user and their (possible) motivation to visit your page. Make sure that your description isn’t dull, difficult, or too cryptic. People need to know what they can expect to find on your page.
The example in the image below is the kind of description you should strive to write. It’s active, motivating, and addresses you directly. You just know what you’re going to get if you click on the link!
3. Include a call-to-action
“Hello, we have a such and such new product, and you want it. Find out more!” This overlaps with what we said about the active voice, but we wanted to emphasize it once again. The meta description is your sales text. Except, in this case, the “Product” you are trying to sell on the page that is linked. Invitations like learn more, Get it now, and Try for free come in handy and we use them too.
4. Use your focus keyword
If the search keyword matches a part of the text in the meta descriptions, Google will be more inclined to use it and highlight it in the search results. This will make the link to your site even more inviting. Google sometimes even highlights synonyms. In the example below, both the Academy Awards and Oscars are highlighted. Getting your results emphasized like that makes them stand out more.
5. Make sure it matches the content of the page
This is an important one. Google will find out if you use the meta descriptions to trick visitors into clicking on your result. They might even penalize you if you do it. But besides that, misleading descriptions will probably also increase your bounce rate. Which will also lower people’s trust in your company. It’s a bad idea for that reason alone. That is why you want the meta descriptions to match the content on the page.
6. Make it unique
If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although your page titles might vary, all pages will appear to be the same because all the descriptions are the same. Instead of creating duplicate meta descriptions, you’d be better off leaving them blank. Google will pick a snippet from the page containing the keyword used in the query. That being said, writing a unique meta description for every page you want to tank with is always the best practice.
- If it was helpful leave a comment below in the comment box. And if you have any queries, Let’s me know! In the comment box. Thanks for reading the article!!!
Authored By The Er. Pramod Adhikari!
The Blogger, Auther & CEO’s The Infinity Company! B.Tech in CSE ( Computer Science & Engineering) from Sambhram College, Bengaluru-560097, Working Worldwide as Software (Web/App) Developer!