Intro:- How to write SEO-Friendly Titles? An SEO-friendly URL is short, describes, and includes your target keyword.
Best Practices When Writing Meta Descriptions
- Attain 158 characters and no longer on desktop and 120 characters on mobile.
- Use action-oriented language. It gets clicks!
- Make it specific and relevant. Put that keyword in and don’t create duplicate meta descriptions!
- Don’t create duplicate meta descriptions!
- Provide a solution or benefit.
To find the SEO-Friendly URL, search on another website otherwise search on Google Search Engine, and Google will suggest you relative keyword titles.
About:- The title tag and meta description (otherwise known as the “SEO title” and “SEO description”) inform Google and other search engines about what the topic of your website is about. This information also shows up in the search results for users to see, and optimizing it can help them click through to your site.
How To Write An SEO-Optimized Blog Title
- Step 1: Write The Post. Don’t get stuck on writing a good headline without even writing the content of your post. …
- Step 2: Pick Strong Keywords. What is your blog post about?
- Step 3: Keyword Research. …
- Step 4: Write Multiple Headlines. …
- Step 5: Change Your Permalink.
How to write SEO-Friendly Titles? If you are reading this article that means you want to know how to write SEO-Friendly Titles, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how to write SEO-Friendly Titles, then you are at the right place. Just you have to read this article properly. In this article, I will show you a step-by-step tutorial on how to write SEO-Friendly Titles. Even if you are a beginner there is no worry about it. The steps below are meant for both beginners & experts.
But before beginning to start to know about “SEO-Friendly Titles”, there are some major points that you should know like what is “SEO”, “SEO-Friendly Titles” and “Are title tags still important?”. Let’s find it Out.
1. What is SEO?
SEO stands for “Search Engine Optimization”, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
2. What is an SEO-Friendly Title?
An SEO title can also be called a title tag and is part of a site’s metadata, along with my meta description. It is important to bear in mind that the title tag is in the “HTML code” of the website and is displayed in search engine results. That’s why the title tag should be an accurate representation of what content is found on the page.
3. Are title tags still important?
Yes, they are extremely important. Titles are the first thing people see. Not only on search engines but they appear everywhere, including on social media sites, forums, email lists, and so on.
Did you know that 90 out of 100 people read your headlines first before they even decide to read your blog posts? That’s the reason why you should craft high-quality and compelling titles for your blog posts.
Enough said about the title tags. Let’s now talk about how you can create search engine-friendly title tags for your pages to improve your organic rankings.
Table of Contents
8 Best Practices of Writing SEO-Friendly Titles
- Write “unique” titles
- Length of your titles matters
- Stop using “stop words”
- Create headlines that get more clicks
- Use this 3-step framework for SEO titles
- Usage of the brand in titles
- Create sensible meta descriptions
- Use proper optimization tools
1. Write "unique" titles
How to write SEO-Friendly Titles? Uniqueness is extremely important when it comes to optimizing your posts, titles, and content to get more traffic from search engines like Google. Yes, there will be a ton of duplicate titles for similar content on Google search results but you need to make sure to create unique and highly engaging titles if you want to boost rankings.
You should aim at creating titles that are good for both search engine bots and visitors. Make sure to create relevant titles as Google crawlers might get confused if you write irrelevant page titles for your web pages. Another important thing is using unique titles while interlinking.
You should make sure each page on your website has a different title. It should not be the case that the same title is used for multiple pages within your website. We noticed lots of website owners copying their home page titles on their website’s internal pages. You should ignore such practices.
2. Length of your titles matters
One of the most important things for SEO-friendly titles is using an optimal title length. Google often shows the first 50 to 60 characters of a title tag. There’s no thumb rule though but it’s a smart idea to keep your titles short and compelling. Try to keep your titles short and compelling.
Try to keep your titles under 60 characters. According to Moz, you can expect about 90% of your titles to show up properly in Google search results if your titles are under 60 characters. There’s no exact character limit though because characters can vary in width. Did you know that Google’s display titles max out at 600 pixels currently?
Another smart thing to do is to avoid characters that usually take up more space. For instance, a character like uppercase “P” is wider than lowercase characters like “a”, “s”, ” r”, “t” and so on. Have a look at the screenshot below to understand it better. As you can see from the above example, width matters a lot. That’s why smartly use characters that don’t take up more space while displaying in search results.
3. Stop using "stop words"
Search engines like Google avoid processing stop words. Stop words are the most common words such as a, an, the, and so on that most search engines avoid. This is done usually to save space and speed up processing large data while crawling or indexing. If you’re wondering about different types of stop words to be avoided in title tags, here’s a list of some of them.
- A, And, But, So, On, Or, The, Was, With
Try to avoid using stop words as much as you can, especially in title tags to save more space. Also, make sure to avoid using these stop words in your URLs as well, and make them short and sweet by keeping your primary keywords in mind. Here’s what it looks like; As you can see above, without stop words, your URLs will look SEO-friendly and also great for user experience.
4. Create headlines that get more clicks
You need to create attention-grabbing titles that actually generate clicks organically from search engines like Google.
There are the 3 most important elements involved in creating click-worthy titles which are;
- Curiosity
- Benefit
- Emotion
5. Use this 3- step framework for SEO titles
If you’re looking to create irresistible title tags for SEO, here’s a 3-step framework exclusively for you.
Step 1: Find a primary keyword for each title
A primary keyword is extremely important and if you want to rank your pages in search engines like Google, you need to target at least one primary keyword for each page. Coming up with primary keywords is simple when you have access to the tools like Semrush.
We have written a detailed guide around using Semrush for finding profitable keywords where you can find a ton of details. Just make sure to include your primary keyword within your title for better rankings.
Step 2: Find relevant LSI keywords to target
Yes, you should definitely include a primary keyword within your title tags but if you want to optimize your titles naturally, you should target LSI ( Latent Semantic Indexing) keywords.
LSI keywords are semantically relevant keywords to a particular keyword. For instance, “Apple” is an LSI keyword for iPad, MacBook, iPhone, etc
If you want to find LSI keywords for SEO, use proper tools like Semrush, Ubersuggest, etc as they provide you with extensive keyword phrases.
Step 3: Analyse the top 10 search results for your topic
Last but not least, keep an eye on all the top 10 ranking titles for the topic you’re writing about. Find out if they are using how-to’s, list posts, or something else. Did you notice anything in common? Craft your titles accordingly.
6. Usage of the brand in titles
Should you add your brand name at the end of every single title tag you create? That’s an interesting question that we’ll try to answer in the best possible way. If you have a recognized brand name, you should definitely include it for better conversions and click through rates. But if you’re just getting started and no one knows your brand name, you should try to avoid it as it takes more space(so you’ll have less space and width to target your primary keywords within titles).
Also, focus on making your titles localized. If you are aiming at getting higher rankings for certain keywords in certain demographics, you should use them in your page title section. Suppose an SEO company is offering SEO services in a particular city like Delhi, should include Delhi in its title tag with keywords relevant to that page.
7. Create sensible meta descriptions
When it comes to organic search listings, there are only 3 things that appear in SERPs( Search Engine Results Page).
8. Use proper optimization tools
If you’re a WordPress user, I have a simple tip for you: install an optimization plugin.
Using plugins like Yoast SEO can help you implement most of the things that are covered in this article(including titles, meta descriptions, other tags, etc). These plugins are free and even SEO beginners can use the suggestions given by SEO by Yoast plugin to get more organic traffic to their websites.
Conclusion
Before publishing your blog posts, make sure their page titles are under 60 characters. Find and use your focused keywords on your page titles to rank high and use than at the beginning of your titles to gain more weight. Don’t over-optimize use compelling meta descriptions along with great titles to increase your organic click-through rates from SERPs.
Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B.Tech in CSE ( Computer Science & Engineering) from Sambhram College, Bengaluru-560097, Working Worldwide as Software ( Web/App) Developer!