Intro:- Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts. The Yoast team offers regular support on the WordPress.org forums.

About:- Yoast, short for Yoast SEO, is a plugin for WordPress used to help bloggers easily make their posts and their website as friendly to search engines as possible. Yoast employs a traffic-light rating system that is easy to understand and makes helpful suggestions about your posts to optimize them for search traffic and search rankings.

If you are reading this article that means you want to know about ” What does Yoast SEO do”, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on what Yoast SEO does, then you are in the right place. Just you have to read this article properly. In this article, I will show you a step-by-step tutorial on what Yoast SEO does. Even if you are a beginner there is no worry about it. The steps below are meant for both beginners & experts.

But before beginning to start a blog, there is some major point that you should know, like what is Yoast SEO, is the local SEO plugin by Yoast, what can Yoast SEO do for you, who is the head of SEO at Yoast, and what’s the difference between Yoast SEO free and premium? Let’s Find it Out.

1. What is Yoast SEO?

Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability.

2. What is the local SEO plugin by Yoast?

The Local SEO plugin by Yoast gives you everything you need to do well in the local search results pages! Willemien is the Manager Content of Yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines.

3. What can Yoast SEO do for you?

With Yoast SEO, you are now able to tell Google that your webpage is an Article made by an Organization and other combinations like that. This is the most convenient way for search engines to retrieve that information, and at this moment, Yoast is the only product or plugin offering this information this way!

4. Who is the head of SEO at Yoast?

30 August 2022 Yoast head of SEO, Jono Alderson, will keep you up-to-date about everything that happens in the world of SEO and WordPress. All Yoast SEO webinars >> Get free SEO tips! Be the first to know about new features and other cool(free) plugins.

5. What's the difference between Yoast SEO free and premium?

Yoast SEO Free contains everything that you need to manage your SEO and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality. GET AHEAD OF THE COMPETITION To rank highly in search engines, you need to beat the competition.

Let's talk about that!

What Yoast SEO does
SEO for your posts and pages
Technical SEO for your website
Learn SEO by doing SEO with Yoast
Conclusion!

1. What Yoast SEO does

Yoast SEO offers you loads of tools and features to boost your SEO. Some of these features influence the SEO of your whole site; other features help you to optimize individual posts and pages for search engines. At Yoast, we really believe in our motto “SEO for everyone”, so you can access all the most essential SEO tools in our free Yoast SEO plugin. But if you really want to give your SEO a boost, upgrade to Yoast SEO Premium. It’s got even more amazing SEO features!

2. SEO for your posts and pages

If you want your posts and pages to appear in the search results, you need to optimize them! So, when you use WordPress to create/edit posts, you’ll find a whole load of Yoast SEO tools to help you draft and optimize great content. And if you think SEO optimization is all about keywords, think again. The tools and tips in our Yoast SEO plugins put equal focus on quality content and user experience, too. Trust us. It will all help your rankings, whether directly or indirectly.

Here’s how the plugins will help you optimize your posts and pages:

a. Make sure you're optimizing correctly

After you’ve done your keyword research, you’ll have to start optimizing the pages and posts on your sites for the keywords and keyphrases you want to rank to rank for. To do that, you can set a focus keyphrase for an article in Yoast SEO. Then, the plugin uses our content SEO analyses to determine how your content scores on different ranking factors. It checks things like how many times you use your keyphrase, the length of your text, or whether you used any internal links.

The results of these analyses guide you to optimize your post or page to rank with your chosen keyphrase. You’ll see red, orange, and green bullets to indicate how every factor scores. This gives you an easy overview of the overall score and what you can still tackle to increase your rankings!

b. Get guidance for writing high quality

Optimizing your content to rank with the right keyphrase is important, but don’t forget your reader! Even if you write amazing content for search engines, your audience won’t benefit from it if they don’t understand it. When a person doesn’t understand your content, the chance of them buying something from you is close to zero. The same is true for the odds of them sharing one of your articles with their friends. So, you need to make sure your content is also easy to understand.

Yoast SEO’s readability features are well-researched analyses that give you feedback on how to optimize your writing. Now, this may sound strange, because the way you write can be very personal. Let us explain how it works. The plugin uses an algorithm to check your content on different factors that are proven to increase readability. We look at the use of transition words, the use of passive voice in your sentence and paragraph lengths, and more. But we carefully crafted this algorithm to make it as accurate as possible without being too strict.

c. Influence what Google shows in search results

Of course, you don’t just want your pages to show up in Google’s search results. You want your search results to look amazing, too! That’s why Yoast SEO comes with a set of tools to let plan and preview how each page will(probably) look when it appears on Google. Probably is something we can’t really avoid here. Google will occasionally decide it knows better, and show something else instead. But by optimizing certain outputs on your page, you can indicate how Google should present your content to users. And that’s definitely still something worth doing. With the plugin, you’ll be able to specify an SEO title (the “headline” of your search result) and a meta description ( a short piece of text underneath your search headline, describing what users can find on your page) for each new page you publish. We’ll let you know if these are too long, or if your keyword is missing. If you want to, you can also set defaults for all of your pages.

You might have seen search results that contain extra parts before, beyond the usual headline-and-description format. The example below contains shops with extra information like reviews, shopping time, and images, for instance. And that’s just one example. There are possibilities to add extra information for all kinds of results, including products!

The way to get results like this is by using Schema structured data. We won’t lie: it’s complex, technical stuff. Luckily for you, you won’t need to know a thing about the tech wizardry behind it. Just having Yoast SEO installed means you’ll automatically have structured data output for your pages. All you need to do is select a few options to make sure it suits your needs.

d. Manage social outputs

Now, social media isn’t strictly a part of SEO. But when you make great content, you often want to share that content on your social feeds, too. That’s why Yoast SEO also comes with Facebook and Twitter previews that you can adjust to make sure your content is always looking great, whoever is sharing it. You can set a specific title, description, and OpenGraph image for each post. Again, if you prefer to set one standard structure for all posts, there’s an option to do that.

4. Technical SEO for your website

We’ve taken a look at what Yoast SEO can do for your posts and pages. But what can it do for your site overall? If technical SEO isn’t your strong suit, much of the following may not make sense to you. But, don’t worry! Yoast SEO exists to make sure you don’t have to know all of these things.

a. Set up your site for SEO

The plugin settings are very sensible by default, and they also guide you through the steps to get your technical SEO settings right. Behind the scenes, our hidden features will also gear you up with an XML sitemap, a robots.txt file, site-level Schema structured data, and more. That all sounds complicated, but the important part is this: the plugin will automatically ensure Google can find, read and index your content. If you don’t want some of your content to be found, you can prevent it from being indexed with just a couple of clicks, too.

b.Manage your content

As you write more and more content for your site, you’ll be looking for easy ways to manage it! The Yoast plugin comes with a few features to help you manage your content well and avoid common SEO issues. For instance, when you make changes like deleting a page or changing a URL if you don’t know what you’re doing then things can get messy. And if you make a lot of similar pages that can be a problem too, as Google doesn’t know which one it should direct users towards. To help you deal with SEO issues like these, Yoast SEO comes with two unmissable tools: canonical URL tags, and the Redirects tool.

c. Build your site structure and internal links

If you want findable content that really ranks, you need to take care of your site structure and internal linking. The Yoast SEO plugin comes with a few tools to help you manage how your content links together: there’s a text link counter which will tell you how many incoming and outgoing internal links there are on a page, as well as an internal linking suggestions tool (in the editor view) which can help you add more if necessary. Those features are available in both Yoast SEO free and Yoast SEO Premium.

By doing the workouts, you can easily and confidently set up a solid internal linking strategy, and it will only take a few clicks! When you’re done, you won’t have any unfindable content on your site(unless you don’t want it to be found) and your most important pages will get all the links they deserve.

d. Even more technical features of Yoast SEO

By simply installing the plugin and following the steps in our configuration workout, you’re already fixing a lot of important technical SEO things for your site! We do these steps for you, so you don’t have to know about every little technical detail. If you really want to know everything Yoast SEO can do for you, then take a look at the complete list of features. Additionally, if you are (a bit more) familiar with technical SEO, you might enjoy reading more about Yoast SEO’s hidden features that secretly level up your SEO!

5. Learn SEO by doing SEO with Yoast

Still, need to learn about SEO? One of the biggest benefits of using the Yoast plugins is that they make it really easy to get started, and learn as you go along! We’ll give you pointers to help you get everything right, as well as links to read more about how SEO works and how to do it. If you want to become an SEO expert (or just improve your knowledge) you can learn even more by following our Yoast SEO academy. training courses. Access to our academy is free for all Yoast SEO Premium users. Not sure if it’s right for you, yet? Have a go with one of our free courses first and get a taste of What’s on offer!

6. Conclusion

In this article, I’ve shown you what Yoast SEO can do for your site. Our plugin helps you improve your content SEO by helping you set a keyphrase and telling you exactly how can optimize your content to rank with this key phrase. The plugin also helps you improve the readability of your content by providing feedback that you can easily incorporate into your own writing style. And last but not least, the Yoast plugin improves your technical SEO by taking care of a lot of technical things in the background.

I hope this article gives you some insight into our plugin and what it can do for you! It’s also worth noting that we offer two versions of our plugin, so have a look to decide which one suits you best. we offer a free version of the plugin, that will definitely get you started with your SEO. But I advise you to also take a glance at our Premium plugin to make sure you’re not missing out on the features that will get you that top position in the rankings.

Authored By The Er. Pramod Adhikari!

The Blogger, Author & CEO’s The Infinity Company! B. Tech in CSE(Computer Science & Engineering) from Sambhram College, Bengaluru-560097, Working worldwide as Software(Web/App) Developer!

What does Yoast SEO do