Intro:- What is Domain Authority and How Can I Improve Domain Authority? Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. It’s created by Moz and assigns a score from 1 to 100. So, if your website has a high score, it means it has a greater chance of performing well on search engine page results (SERPs). Domain authority = Website Rank = Traffic.
Domain Authority and Page Authority are influenced by the number of links to your domain and the authority of those ranks. For example, websites with an a.edu domain typically carry more authority than a.com or .net domain.
About:- Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by the software development company Moz and gives an overview of likely search engine performance.
What is Domain Authority and How Can I Improve Domain Authority? If you are reading this article that means you want to know how can I improve domain authority, right? But, you don’t have any idea how or where to start. If you are looking for an easy guide on how can I improve domain authority then you are at the right place. Just you have to read this article properly. In this article, I will show a step-by-step guide on how can I improve the domain authority. Even if you are a beginner there is no worry about it. The steps below are for both Beginners & experts.
But before beginning to start an article, there are some major points that you should know, like(FAQs)
- What is domain authority and how do you build it?
- What is domain authority and why is it important?
- What is domain authority with an example?
- How do you maintain domain authority?
- What is good domain authority?
Let's Find It Out. ...
1. What is domain authority and how do you build it?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.
2. What is domain authority and why is it important?
Domain Authority or DA for short is essentially a website’s relevance or quality according to search engines. The term was developed by popular SEO SaaS Moz and it predicts the ranking ability of a website as well as how it will perform competitively in search engines against others in your niche.
3. What is domain authority with an example?
Domain Authority and Page Authority are influenced by the number of links to your domain and the authority of those ranks. For example, websites with an a.edu domain typically carry more authority than a.com or .net domain.
4. How do you maintain domain authority?
To build Domain Authority, here are a few tips to keep in-mind:
- Quality, before quality. …
- Analyze your backlinks, and make sure that all the interesting sites with backlinks have a do-follow.
- Create quality content, which makes it easier for you to get natural backlinks.
5. What is good domain authority?
- Scores between 40 and 50 are considered average.
- Domain Authority between 50 and 60 must be rated as good.
- Scores above 60 rate the Domain Authority as excellent.
Let's Talk About That. ...
How to Boost Domain Authority?
1. Natural Link Building
To have great content on your website that will attract links from other websites. This is known as “natural link building” and the theory is that someone finds your website, and reads your articles. like them, and links to it from one of their articles. For this to work, it is necessary to have link-worthy content published on your website.
In other words, content that is insightful, useful, and easy to read so that other webmaster will be willing to reference it in their articles. In practice, this process works and it is very beneficial but you need to be patient because it will take time to gain enough readership so that some of the readers will share your content in their blogs.
A good example of how natural-building works are the blog you are reading now. My articles have been “naturally” linked from websites like thenextweb, entrepreneur, marketing land, quick sprout, and a bunch of other leading industry websites.
2. On-Page SEO Optimization
The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content. My comprehensive SEO tutorial explains in detail how to improve your on-page SEO, but the most important factors are:
- Optimized titles and Descriptions
- Proper use of Headings (H1 and H2) within your content
- URL structure and SEO-optimized permalinks.
- SEO Optimizing your images, videos, and other media elements
- Using keywords naturally in your content (no keyword stuffing)
- Adding internal links to your content (this is a very powerful SEO technique)
- Format your content in such a way as to have more chances of ranking in Google’s featured snippets.
It is necessary to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO. As stated by Google in one of its SEO guides, it is important to keep your content fresh and up to date.
3. Create Killer Content That's Link Worthy
The third way to increase your domain authority is by creating great content that’s link-worthy. Why should your content be amazing? Well, If people find your posts helpful, they’ll start to share them with others. This increases your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies.
And with links from different sites, you’ll also boost your root domains. All of which will contribute toward securing a high DA. Now, you can create multiple content types such as articles, lengthy guides, videos, infographics, podcasts, slides, and more.
4. Optimize Your Website Structure and User Experience
Remember one of the factors in calculating domain authority was your site’s structure and its user-friendliness. With a proper structure, search engines can easily crawl your web pages and index them on search results.
To help search engine crawlers, you can create a sitemap in WordPress. A sitemap contains all your important pages and assists search engines to navigate through your site with ease.
As for improving your site’s user experience, you should start by focusing on optimizing it for mobile. Google has now gone mobile-first, which means it will look at how well your website performs on mobile. So, it’s important that your site functions properly on mobile devices and loads quickly.
Then, you must ensure that your site is safe. You can do that by getting SSL certificates and moving your site to HTTPS.
5. Work on Your Technical SEO
Technical SEO is related to low-level SEO tasks and usually, once you get your technical SEO correct from the beginning, you don’t have to deal with it again. On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.
The critical SEO settings you need to check to include:
- Register your website with Google Search Console and Bing Webmaster tools
- Create and optimize your XML sitemap and submit it to Google
- Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
- Consider migrating your website to HTTPS.
- Add structured data (schema) information to help search engines understand the context of your content
- Make sure that you have a properly defined breadcrumb menu ao all pages
- Make proper use of hreflang (in case you have a multilingual website)
6. Improve Your Page Speed
One of the known “signals” of the Google ranking algorithm is page speed. Websites that load faster, have an additional advantage over slower websites.
Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads, and signups.
It’s not always easy to tackle the page speed issue. There are a lot of technical elements involved and if you are not a developer or someone with technical knowledge, it can be very difficult.
Nevertheless, if you cannot afford to hire a developer to increase the loading speed of your website, you can check the following:
- Remove unnecessary plugins
- Upgrade WordPress (and plugins) to their latest versions
- Contact your hosting provider and ask them to give you a report on your server’s performance. If necessary, upgrade to a more powerful server.
- Use a caching plugin (such as wp-rocket)
- Optimize the file of images
- Use a streaming service (like YouTube) for videos
- Use a CDN (content delivery network) in case you have big CSS files and many images.
7. Make Sure Your Website is Mobile Friendly
Having a mobile-friendly website is no longer optional or nice to have but it’s mandatory.
Here are a few reasons:
- Mobile searches are now more than desktop (about 60%)
- Most users start their search on mobile and then continue on Desktop
- Mobile-friendliness is a ranking factor (for showing in Google’s mobile results)
- Google is working on a mobile-first index and websites that are not mobile-friendly will simply not be included.
- Not having a mobile-friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.
If your website is not mobile-friendly yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain. Google will give you a nice report with recommendations on how to make your website mobile-ready.
8. Be Patient
As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient.
Working systematically on improving your Google rankings will also have a positive effect on your domain authority score.
- If you got this content helpful leave a comment below. (Ask anything)Thanks for reading!
Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B.Tech in CSE ( Computer Science & Engineering) From Sambhram College, Bengaluru-560097, Working Worldwide as Software( Web/App) Developer!