Intro:- What is Google Marketing Platform? Google Marketing Platform is a grouping of digital marketing, advertising, and analytics tools from Google under one brand. In this way, the North American company aims for a more solid experience for its users by being able to take advantage of this integration.
In this way, it facilitates the analysis of results and the promotion of products and services.
Additionally, not only has there been an integration of different services but also all the previous products that existed in Google DoubleClick have been synthesized into two new products, maintaining their functionalities: Display & Video 360 and Search Ads 360.
Developer(s): Google, Initial release: July 24, 2018; 4 yrs ago, Predecessor: DoubleClick, Type: Digital marketing, Online advertising, Web analytics, Website: marketingplatform.google.com
About:- What is Google Marketing Platform? Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick’s advertising services (acquired in March 2008) and Google’s own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet.
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of the Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google’s Marketing Platform to Google’s previous offers causes a lot of confusion for people looking to buy ads via Google.
What is Google Marketing Platform? If you are reading this article that means you want to know what is Google Marketing Platform, right? But, you don’t have any idea how or where to know. If you are looking for an easy guide on what is Google Marketing Platform then you are at the right place. Just you have to read this article properly. In this article, I will share the proper guide on what is Google Marketing Platform. Even if you are a beginner is no worry about it. The steps below guide are for both Beginners & Experts.
But before beginning to start an article, there are some major points that should know, like(FAQs)
- What is Google Marketing Platform?
- What Products fall under the Google Marketing Platform?
- Is Google Marketing Platform the same as Google Analytics?
- Why is Google good for marketing?
- What is Google Marketing Platform used for?
- What is a Google Marketing Platform organization?
Let's Find Out. ...
1. What is Google Marketing Platform?
Google Marketing Platform* is an integrated ad-technology platform that enables agencies and advertisers to create, manage and grow high-impact digital marketing campaigns. Google Marketing Platform integrates world-class solutions to help buyers run holistic campaigns across multiple channels.
2. What Products fall under the Google Marketing Platform?
Google Marketing Platform includes the following services:
- Display & Video 360 (demand-side platform)
- Search Ads 360 (search advertising)
- Campaign Manager 360 9ad management and measurement)
- Google Analytics (web analytics)
- Google Tag Manager (tag management)
- Google Optimize (web analytics)
3. Is Google Marketing Platform the same as Google Analytics?
Summary. We’ve unified our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.
4. Why is Google good for marketing?
Google Ads also allows a business to focus on the people who are searching specifically for what they want. This means your business’ searches can be continually refined so that only people who want to buy your products or services are sent to your websites through this platform.
5. What is Google Marketing Platform used for?
The products in Google Marketing Platform work together so you can plan, buy, measure, and optimize digital media and customer experiences in one place.
6. What is a Google Marketing Platform Organization?
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
Let's Come to the Point. ...
What is Google Marketing Platform?
Google Marketing Platform merges Google’s key analytics and media products, including Analytics 360 Suite and DoubleClick. The aim of this rebrand was to provide a renewed focus on greater unity and deliver a better experience to marketing professionals. The platform offers an integrated and consistent marketing experience with cross-product data integrations that help to maximize results.
The platform features seven main elements:
- Analytics
- Data Studio
- Optimize
- Surveys
- Tag Manager
- Display & Video 360
- Search Ads 360
The platform also offers free marketing tools, as well as paid premium products. All these features help you obtain valuable insights so that you can better understand your audience. The platform also makes it easier for you to share data with all your teams, improving collaboration and internal communication.
How Does Google Marketing Platform Work?
The variety of products on offer ultimately helps you plan, buy, measure, and optimize your digital media and customer experiences in one place. You can use the platform to build on existing integrations between DoubleClick and the Google Analytics 360 Suite and deliver faster, smarter marketing campaigns to your audience. This is done through the use of tools for both advertising and analytics.
In terms of advertising, you have the following:
- Campaign Manager 360: where you can your ad campaigns and measure their performance
- Display & Video 360: where you can manage your display and video campaigns, bids, creatives, and audiences
- Search Ads 360: where you can manage your search campaigns across Google Ads, Bing, Yahoo, Baidu, etc.
In terms of analytics, you have:
- Analytics 360: helps you understand how users engage with your business
- Optimize 360: enables you to run experiments and personalize content
- Surveys 360: where you can pose questions to online users
- Tag Manager 360: for managing web and app tags from a single interface
- Data Studio: for creating data visualizations
Ans all this provides you with:
- Marketing Platform Home: a handy dashboard where you can access all your products and administration features.
- Integration Center: where you can manage data-sharing integrations between products.
- Administration: where you can manage individual products and analytics, as well as settings for users, permissions, and billing.
Benefits of Google Marketing Platform
The main benefits of the Google Marketing Platform include its integration and cross-device capabilities, its user-friendly interface, and the quality of insights you can obtain from the platform.
Let’s take a look at some of these benefits in a bit more detail.
- It Integrates Google Analytics 360 and DoubleClick
The most obvious benefit is that the Google Marketing Platform unifies two valuable marketing tools: Google Analytics 360 Suite, which contains a premium version of Google Analytics along with five other products, and DoubleClick, which helps you plan, buy, and measure your search campaigns. By using these products in collaboration with each other and integrating all your analytics and advertising tools you can create more effective and successful marketing campaigns that yield much better results.
- Supports Over 100 Integrations
Google Marketing Platform supports over 100 integrations, including in-house solutions. This enables you to interact with your data in whatever way works best for you, from a handy single interface. Plus, you control all the data you collect through the platform, so you can choose what you buy, how you buy it, and what tools you use to measure your data.
- Cross-Device Capabilities
Google Marketing Platform’s cross-device feature enables you to monitor the user journey across multiple devices. This enables you to track where users are in the conversion funnel, and which sequence your target audience follows. This is all valuable data that can help you adjust and personalize your content, optimize your campaigns, and increase those all-important conversions.
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Authored By The Er. Pramod Adhikari!
The Blogger, Author & CEO’s The Infinity Company! B. Tech in CSE ( Computer Science & Engineering ) From Sambhram College, Bengaluru-560097, Working Worldwide as Software (Web/App) Developer!